Over a decade-long journey as JetBlue’s agency of record took us to some amazing places.
And it started with three simple words. You Above All.
Over a decade-long journey as JetBlue’s agency of record took us to some amazing places.
And it started with three simple words. You Above All.
We started with a question, why would you accept a level of service in the air that you never would on the ground?
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We showed the inhumanity of air travel by telling the story of the world’s most frequent flyer.
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We created the first ever online gameshow that gave away real JetBlue flights, complete with host and mustache.
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We gave voters an option. If your candidate doesn’t win, this is your chance to leave the country.
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We got 162 strangers on a flight between BOS and PHX to show Congress how much can be accomplished when we work together toward a common goal.
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How did we turn social media turbulence into nonstop JetBlue love? Simple. We ensured that every social project was infused with humanity to get people talking in a good way.
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Most people skip past banner ads, but with real-time tech and a dash
of humanity, these forgotten corners of the Internet were impossible to ignore.
JetBlue has always been a proud sponsor of all Boston sports, and we used many of their famous athletes to share in our story.
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If you were given just one flight to
spread good, where would you go?
We created the little tickets store in New York City to empower kids to take back family time for overworked parents.
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We created a collection of limited-edition souvenirs to remind people of the vacation they should be taking.
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Spike Lee helped us launch the world’s first same-day, coast-to-coast pizza delivery service, direct from NYC to LA.
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Sometimes the perfect holiday gift is your presence. So, we gift wrapped five lucky winners (along with one guest) and shipped ‘em out.
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We created a board game that sold out in seconds. One with a real JetBlue ticket inside so the winner could escape their family for the holidays.
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Only the airline that inspires humanity could make flying babies
a good thing.
The Wright Brothers may have invented flying, but it was the lesser known Alright Brothers who made air travel what it is today.
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